You can define your brand through various forms of media, such as audio and video. Often times, businesses overlook the capabilities of video and audio advertising. These two areas of marketing are only growing and frequently attract the attention of potential customers.
Custom audio and video media are potent forms of marketing. You can significantly set your business apart with just these two elements. Often times, businesses avoid these areas of marketing because they are unsure how to approach them. Well, ASAP Marketing has a team of video and audio content creators who can help you tackle this area of marketing with precision.
Audio marketing is the process of producing custom audio to reach current and potential customers. Popular forms of audio marketing include radio, podcasts, and virtual assistants. The latter of the three is the most recent advancement in audio marketing. Amazon and Google have dominated this area of audio marketing with their respective home assistants.
However, the recency of home assistants does not make them the most popular form of audio marketing. In fact, the most effective way of marketing is radio. Radio reaches more Americans in the United States than other forms of media. This is due to the large presence of vehicles, and the amount of driving Americans perform every year.
For many, audio marketing is daunting, which makes them avoid video altogether. Unfortunately, they are missing out on valuable marketing strategies. Unlike audio, video is exceptionally shareable. Social media has certainly solidified that concept. Posts with a visual aid such as a video receive more engagements than posts without.
Additionally, videos help consumers trust you and your brand. A video about your business can tell consumers a lot. For example, an employee interview with the right attitude can develop a bond with the customer through trust. A down-to-earth tone is precisely what your business could use to increase sales and gain new leads. That personal connection to the customer can make a world of difference when it comes to making a decision.