Expand Your Business’s Reach
Companies like Amazon have grown at an exponential rate because online shopping has exploded over the past ten years. You can expand your business and its reach by selling products or services online.
By 2021, the number of online shoppers is expected to reach 230.5 million
. With the growth of eCommerce and international trade, it is essential for businesses to expand their presence online and to customers all over the nation or world. By selling your products or services online, you are exposing your business to anyone with internet access. This means you’ll garner new leads, increased web traffic, and more sales. Of course, these benefits can only be reached if you have the right course of action.
There are many ways of selling products online. You can go through third-party retailers like Amazon, or you can have your own online store. This decision is heavily based on your business. There are many pros and cons to each choice. You can even take both routes. Some businesses sell a small selection of products on Amazon, while the rest of their catalog can be found on their website. Regardless of the decision you make, there are pros and cons to both.
ASAP Marketing’s team helps clients with either option. If you want a website of your own, our web developers can create it from the ground up or add it to your existing site. Developers can create a custom site by using popular eCommerce platforms like Shopify, Magento, and WordPress. These tools give you as a business and us as a marketing agency the resources needed to optimize your website, drive traffic, and increase sales. On the other hand, we can help optimize your Amazon listings, so they appear in higher in search results and generate more sales. Through pay-per-click Amazon ads, content marketing, and product management, we can develop a strong brand for your business on Amazon.
Pros and Cons of Selling on Amazon
- greater reach to customers
- protection against brand threats
- capable of generating new leads
- more competition
- Amazon’s brands
- several fees
- lack of ownership
Pros and Cons of Your Own Website
- maintain your own customers
- data and analytics
- startup cost
- less reach to customers
ASAP Marketing Solutions was established by international professionals. With connections all over the world, they have the experience and knowledge to help clients reach around the globe. There are so many ways in which you can reach customers. Your customer base does not have to be restricted to the United States. Instead, your products can reach people in Europe, Africa, Asia, South America, and other parts of the world. Why limit yourself to one geographic area? Furthermore, the team at ASAP Marketing is diverse. Having a team that speaks three fluent languages helps further that global reach.