A Houston Digital Marketing Agency Helping You Grow

SEO stands for Search Engine Optimization, which is the process of improving the quality of your website to increase search engine ranking and web traffic. There are many methods of increasing the SEO of your website. Popular strategies include targeting keywords, backlinking, user-friendly web design, and improving web page load speeds.

Backlinks are links on other websites that lead to your website. For example, a prestigious tile roofing brand lists your business and website as one of the few authorized dealers to distribute their tiles. Their website has a high domain authority, which creates a strong backlink for your website. Google sees that as a plus! Our team looks at government agencies, organizations, and other high-authority websites for backlink opportunities.

The type of SEO plan you choose will determine the length in which results materialize. However, most clients can expect results after the first month of their plan. We provide monthly reports and walk you through each metric. The reports we send are labeled clearly and are accompanied by graphics to show overall progress. Our digital marketing agency can also compare where you are now compared to where you started. That way, you can see how well we are doing.

The monthly reports we provide will give you a good understanding of how well our digital marketing agency is doing. In general, an increase in backlinks, domain authority, web traffic, keyword ranking, and overall health score is a great indication. These metrics are carefully watched by our team and monitored by trusted industry tools. Simultaneously, an increase in leads and sales is also a good indication of your SEO plan working. These are metrics you will experience first-hand, and we would love to hear about them.

A digital marketing strategy varies from client to client. A client may not need any backlinks while another needs several. Your website may benefit from new content while a different client has keyword-rich content already. We base your marketing strategy off the website audit we perform. After the audit, we will talk to you about what parts of your website need to improve. From there, we lay out the methods used to increase search engine ranking and web traffic.

Lead generation is performed in numerous different ways: email marketing, blogging, coupons, etc. Above all, the method you choose needs to fit your business’s goals and brand. By increasing your search engine ranking and web traffic, you are generating new leads for your business. At the same time, you can create a PPC campaign to generate new leads or catch potential customers who did not originally purchase your products or services. Regardless, there are many ways of generating leads that our digital marketing agency will discuss with you.

Organic search traffic is the viewership you get from people searching keywords and your website appearing in search results. Paid search traffic (also known as PPC) is the viewership you get from people clicking on your paid advertisement. PPC ads appear on search result pages and are clearly labeled as such. They are typically the first three or four links. The only time you pay for the ad is when it is clicked on, hence the name “pay-per-click.” Paid search traffic allows you to appear on the first page for a keyword overnight while organic search traffic takes months. The strongest type of web traffic is organic because it doesn’t cost you money, and it is likely to improve over time. Plus, you get more organic traffic than paid traffic. However, whether it is better for your business than paid traffic depends on your business. Some clients choose to do one or the other, while some do both. Let our digital marketing agency collaborate with you to determine the right action to take.