Search Engine Marketing

Organic vs Paid

Search Engine Marketing (SEM) is the process of advertising on search engines such as Google or Amazon. SEM includes organic and paid methods. Organic SEO and PPC are two popular methods in search engine marketing.

SEARCH ENGINE OPTIMIZATION (SEO)

Search engine optimization (SEO) is the process of increasing your web traffic by increasing the quality of your website. SEO is performed by generating natural or organic traffic through trusted methods rather than paying.  Search engine optimization is the perfect avenue to grow your brand and increase your business’s online presence if you’re thinking long-term. Most people use the web to find products, services, and businesses. Searchers are likely to click one of the roughly ten results on the first page. If they are unable to find what they are looking for on the first page, the chance of them clicking to the second is unlikely. In fact, 75% of people never click to the second page of Google search results. This means it is vital for your business to appear on the first page of search results for relevant keywords. Keywords or phrases are what people type into the search bar to find services and products. You may feel inclined to choose PPC ads because they place you near the top of the search engine results page (SERPs). However, 70 to 80% of people never click on paid ads. Instead, they choose organic results. Organic SEO is the most effective method of generating more website traffic. In order to generate organic SEO, you need a team with a high level of experience and knowledge over the industry standards. There are many methods of improving SEO on your website, but there are also many ways of worsening it.

Generating Organic SEO

ASAP Marketing has a team capable of increasing your web traffic using organic methods. For example, Google wants your website to be mobile-friendly. As smartphones become firmly ingrained in our lives, mobile-friendly websites are becoming more and more key. If Google sees your website poorly optimized for an iPhone or Android device, then you’ll rank lower than where you should. Overall, our search engine optimization process delivers an evident increase in website traffic, keyword ranking positions, and other metrics relevant to your business. At ASAP Marketing, we coordinate with you on our search engine optimization process to give full transparency. By providing an update of our tasks, analysis, summary, overview, and general breakdown of our performance, improvements, and strategy, we can create a relationship with you.

PAY-PER-CLICK (PPC)

Pay-per-click advertising is not an organic method of generating web traffic; instead, PPC is a paid form of search engine marketing. Even though only an estimated 20% of searchers click on paid advertisements, they are still very effective when it comes to generating web traffic. Pay-per-click advertising is an online marketing strategy carried out on platforms such as Google, Facebook, and Amazon. To run a PPC ad, you pay a publisher every time the ad is clicked on. This is beneficial because it helps you save money or, in some cases, make you money. Often times, these ads are clearly designated as advertisements. When searching on Google, searchers will be able to see “Ad” written next to them. Google ads often appear as the top two or three results. The position of these ads is based on bids made on specific keywords.

Transparency and Effectiveness

We utilize the right keywords that match our client’s keyword list. Using this, we build on it by performing proper keyword research and set up different ad groups. This helps you capture possible missed connections, which are people who visited your website before but never purchased something from you. Through this service, we are able to assess the cost-effectiveness and profitability of your business. PPC has several advantages, apart from driving traffic to the site, it is also a way to measure attention and interest. Plus, it conveys information about the ad’s effectiveness and measures the ad’s quality and placement. PPC ads are extremely transparent and offer almost instant feedback on their value. You have complete access to your PPC ads when working with us so you can view the stats for yourself. What we have done is created a culture of continuous innovation and extreme customer focus. That is why we can guarantee partnering with us will generate an increase in your online revenue with our tailored strategies.