Search Engine Marketing

Organic vs. Paid

Search Engine Marketing (SEM) is the process of advertising on search engines such as Google or Amazon. SEM includes organic and paid methods. Organic SEO and PPC are two popular methods in search engine marketing.

SEARCH ENGINE OPTIMIZATION (SEO)

Search engine optimization (SEO) is the process of increasing your web traffic by increasing your website’s quality. SEO is performed by generating natural or organic traffic through trusted methods rather than paying. SEO is the strongest and most popular method of search engine marketing.

Search engine optimization is the perfect avenue to grow your brand and increase your business’s online presence if you’re thinking long-term. Most people use the web to find products, services, and businesses. Searchers are likely to click one of the roughly ten results on the first page. If they are unable to find what they are looking for on the first page, the chance of them clicking on the second is unlikely.

In fact, 75% of people never click on the second page of Google search results. This means it is vital for your business to appear on the first page of search results for relevant keywords. Keywords or phrases are what people type into the search bar to find services and products. You may feel inclined to choose PPC ads because they place you near the top of the search engine results page (SERPs). However, 70 to 80% of people never click on paid ads. Instead, they choose organic results.

SEO is a form of search engine marketing

Organic SEO is the most effective search engine marketing method of generating more website traffic. In order to generate organic SEO, you need a team with a high level of experience and knowledge over the industry standards. There are many methods of improving SEO on your website, but there are also many ways of worsening it.

PAY-PER-CLICK (PPC)

Pay-per-click advertising is not an organic method of generating web traffic; instead, PPC is a paid form of search engine marketing. Even though only an estimated 20% of searchers click on paid advertisements, they are still very effective when it comes to generating web traffic.

PPC advertising is an online marketing strategy carried out on platforms such as Google, Facebook, and Amazon. To run a PPC ad, you pay a publisher every time the ad is clicked on. This is beneficial because it helps you save money or, in some cases, make you money. PPC ads are clearly labeled as advertisements. When searching on Google, searchers will be able to see “Ad” written next to them. Google ads often appear as the top two or three results.

As a paid form of search engine marketing, PPC is best suited for finding missed leads or even generating new leads. Missed leads are people who visited your site but didn’t buy anything from you. By targeting this group of people, you can increase the chance of them visiting your site again and finally making a purchase.

Pay Per Click ads for search engine marketing

Generating Organic SEO

ASAP Marketing has a team capable of increasing your web traffic using organic methods. For example, Google wants your website to be mobile-friendly. As smartphones become firmly ingrained in our lives, mobile-friendly websites are becoming more and more key. If Google sees your website as poorly optimized for an iPhone or Android device, then your website will pay the price.

Overall, our search engine optimization process delivers an evident increase in website traffic, keyword ranking positions, and other metrics relevant to your business. At ASAP Marketing, we coordinate with you on our search engine optimization process to give full transparency. By providing an update of our tasks, analysis, summary, overview, and general breakdown of our performance, improvements, and strategy, we can create a relationship with you.

Transparent and Effective Search Engine Marketing

ASAP Marketing Solutions has created a culture of continuous innovation and extreme customer focus. That is why we believe partnering with us will generate an increase in your online revenue with our tailored strategies.

Contact our team today by calling or fill out our form to request a free quote. Our team is excited to work alongside you to improve your online presence using the methods that show results.