Pay-per-click (PPC) advertising is often overlooked by many businesses, perhaps because few people truly understand this form of marketing. The fear of the unknown and trying new things is normal, but it can also hold you back. We encourage businesses to try new forms of advertising, even if they aren’t 100% comfortable doing so. When you work with a professional marketing company, the return on investment is often worth it! Let’s cover what pay-per-click advertising is and how it benefits businesses.
First, what is pay-per-click advertising? Pay-per-click advertising—also called search engine marketing—involves partnering with a search engine to get your ads in front of consumers. The search engine displays your ad when a consumer types in a specific keyword, like “winter boots” or “cargo pants.” If a lead clicks on that ad, you pay the search engine a small fee. Some options for PPC advertising platforms are Google Ads, Bing Ads, and Facebook Ads.
Now that you know what PPC advertising is, you can choose whether it’s right for you based on the benefits. The two biggest benefits of PPC advertising are the costs and ROI speed. PPC ads are a cost-effective form of advertising because you only pay when you get traffic to your website. If no one clicks your ad, you don’t have to pay the search engine a fee.
Additionally, you get results quickly with PPC ads. Because you get to the top of search results instantly, you have a higher chance of getting noticed by consumers without having to laboriously work your way up using SEO techniques. When you use search engine optimization (SEO) to boost your search engine position, it could take months or years to get high enough on the first page to be noticed.
While PPC works faster than SEO techniques, that doesn’t mean you should ditch search engine optimization. In fact, a PPC advertising campaign can actually boost your SEO position. So rather than ditching SEO altogether, we suggest crafting your PPC strategy to work together with other techniques so you can get both organic and paid traffic. Crafting the perfect strategy where both forms of marketing complement each other is difficult, so you’ll likely need a professional’s help.
ASAP Marketing has been working with PPC ads for several years, now. We can help you take your campaign to the next level and get the quality leads your business deserves. Our team of professionals will help you develop a custom strategy that will make you glad you chose PPC advertising!
Running a PPC campaign requires a solid strategy. If you want to make your efforts worth it, you should put a lot of thought into your techniques. That’s why we only suggest using PPC ads if you have the time to craft a killer strategy or are willing to hire a professional to do so for you. For those business owners who would like to start a campaign on their own, here are 3 tips for you:
First, optimize your site. When you start a PPC ad campaign, one of the most important success factors is whether your website is user-friendly. Make sure you connect pages of your site that relate to the topic in your PPC ad, or else your bounce rates will skyrocket. When users click on your ad, they expect to land on a page that is relevant to the content that interested them in the first place. In addition to creating relevant pages, ensure your site’s load times are quick. If leads have to wait for more than an instant to access your site, they’ll likely click off. We live in a world of instant gratification where people expect instant results.
Second, create a budget. The more people that click on your ad, the more you’ll have to pay the search engine. While getting extra traffic to your site is wonderful, you should be sure you have enough money in the bank to support your PPC costs should you get more clicks than expected.
Finally, pick the perfect keyword. Remember, your whole PPC advertising campaign revolves around a keyword. Search engines will only display your ad when a consumer enters the keyword you choose. If you pick a keyword that your consumers won’t search for, no one will see your ad. To find the perfect keyword, use a tool like SEMrush to find longtail, low competition choices with a high search volume. If you don’t have any experience with keywords, contact an SEO professional like ASAP Marketing Solutions to help!
Trust Our Experts With Your PPC Campaign!
The team at ASAP Marketing Solutions has helped many companies with successful PPC ads. We’re happy to do the same thing for you. Our professionals will take the time to learn about your company, your business goals, and your budget so we can craft a personalized campaign for you. We pride ourselves on offering customized solutions to every client. Contact us today for assistance with your campaign!