Local SEO (Search Engine Optimization) is the backbone of any marketing strategy for locally-owned businesses and is imperative to how we approach our clients’ needs. It is the strategy by which a local business’s search engine visibility is improved. However, if you’re new to marketing your business online, we understand it’s hard to know what to focus on to ensure your strategy is effective. As a professional marketing agency, we understand and are well-equipped to make your business stand out online. But, what is local SEO? And how does local SEO help you and your business? Let’s take a brief look back down memory lane.
When the internet was first created, there were minimal websites to traffic. As time went on, however, it became obvious that with the abundance of new websites popping up, there needed to be an easier way for users to find the websites they were looking for. This is where the creation of search engines came into place. With the creation of search engines, such as Google, internet users were easily able to scour the web based on a search term they inputted that, in turn, spit back results with similar keywords.
As time went on, search engine capabilities progressed. Search engine companies realized that users were searching for businesses and services in their immediate area. Now, search engines like Google benefit from an algorithm that includes proximity factors. These “proximity factors” take your location into account when you search. This is where local SEO comes into play.
We see local SEO working in many different ways in our everyday lives. 46% of all Google searches are looking for local information. Local packs, for instance, are the search results that appear at the top of the page with the business’s name and location on the map. These change based on the proximity factors in Google’s algorithm. For instance, if you search “pizza delivery near me” while at work, the search results will differ from those you would receive if you searched the same thing at home. A Google My Business profile is required for local SEO to be effective.
When you choose ASAP Marketing Solutions to improve your local SEO, we take many steps to manage your business online. While GMB (Google My Business) is a huge factor in your business’s online presence, there are many other factors we provide for. Here are some, to name a few:
- Engage on social media and post to GMB
- Ensure your business’s name, address, and phone numbers are accurate
- Optimize with other online directories (Yelp, Bing, Trip Advisor, etc.)
- Improve internal linking
- Optimize website content
- Add location pages to your website
- Ensure your website is mobile-friendly
- Participate in your local community
How does all of this benefit your business? As mentioned above, nearly half of all Google searches are those searching for local information. Local SEO raises this visibility so online local consumers can find your business. A business staying on top of ever-changing local SEO strategies sees more foot traffic, a better reputation, and a growing business.
More Foot Traffic: If you follow the above techniques to gain better online visibility, there is a high possibility online consumers will visit your business. Local SEO is known to benefit many businesses, especially those that are brick-and-mortar. If a consumer finds you via a search engine result, they might visit your website, call your business, book an appointment, or visit in person.
A Better Reputation: Optimizing your website content and remaining up-to-date in social media posts and responses to reviews will increase your business’s reputation. A business that is active and attentive is one that easily catches the attention of the average consumer.
A Growing Business: More and more users are turning to Google to evaluate businesses than ever before–now at a whopping 81%. Business owners will see their businesses bloom when local SEO tactics are employed. Now is the time to hire a professional marketing agency to get your business on the map.
Let’s Get Started With Local SEO Today
Local SEO is the baseline by which we help local businesses get recognized. Let ASAP Marketing Solutions assist you in marketing for your business. Most business owners find they have little time to run a business while also running a full-scale marketing campaign. This is where we come in.
Contact our team of experts today to learn more about what local SEO strategies and guidelines we can put in place for you and your goals. We can discuss what you want from local SEO and, at the end of the day, for your business. Find out what local SEO can do for you with ASAP Marketing Solutions. Reach out to us for a free quote by filling out our form. A team member will get back to you within 48 hours.