When it comes to digital marketing, you want your content to gain the right amount of attention to increase both traffic to your website and the number of clients using your services. If your services cater to a specific location, you want to ensure that your content receives clicks from people who live in that area and require those services. Concerning SEO, this is where local keyword research tools come into play.
What is Local SEO?
Before diving into local keyword research in greater depth, it’s important to have a basic understanding of local SEO. Local SEO entails determining what search terms are being used most frequently by people within a specific geographic area. The terms being searched for are relevant to the product or service you are trying to offer potential consumers. This practice allows businesses to have a more narrow, targeted focus when producing content.
The Best Local Keyword Research Tools To Boost SEO
In addition to your SEO skills toolbox, it also helps to use local keyword research tools to make it easier to boost SEO for your site. According to SEO experts, here are some of the best local keyword research tools you can try out yourself:
1. Google Keyword Planner
This local keyword research tool is one of the oldest and most reliable ones available. All you need is a Google Ads account, and you’ll easily be able to use the Google Keyword Planner. You don’t even need to pay any fees. The Google Keyword Planner provides data directly from Google to provide volume estimates for keyword searches that can be filtered based on local markets.
As far as paid local keyword research tools are concerned, Ahrefs is one of the best for SEO. When you pay to use Ahrefs, you gain access to keyword data from over 100 countries and multiple search engines. Ahrefs also includes information about keyword intent and difficulty scores that you can narrow down for certain locations.
Of all the local keyword research tools available, SEMRush is probably the biggest rival to Ahrefs. This local SEO tool can really narrow keyword research down to small cities and even provide keyword suggestions. It is, however, just as costly as Ahrefs.
4. Moz Keyword Explorer
Following Ahrefs and SEMRush, Moz Keyword Explorer is the next most widely used local keyword research tool online. The free version offers ten queries a month, while the paid version is unlimited. With the paid version, you can narrow your local keyword research down to the smallest towns in your area, allowing you to really refine your company’s SEO strategy.
GetKeywords is a tool specifically tailored for local keyword research. Their parameters cover small towns and large countries alike when it comes to search trends and determining intent and audience. While these features are available in the free version, you can access more features to improve SEO with any of the paid packages.
Aside from Google Keyword Planner, Ubersuggest is another one of the best free local keyword research tools available. This platform allows you to narrow keyword searches down to a specific country. While not as specific in location as other paid keyword research tools, this free one will provide the insights you need to boost SEO within your region or country. The paid version, however, will give you more details about keyword history.
Boost Your Company’s Online Presence With ASAP Marketing’s Local SEO Services!
These are just six of the best local keyword research tools that can help boost SEO. Without these tools, you wouldn’t be able to develop your company’s online presence as strategically as you could. If you are too busy trying to keep things running to manage SEO, contact us at ASAP Marketing Solutions for our invaluable local SEO services.