You want your up-and-coming business to stand out from the rest, but that isn’t always easy to do, especially on the internet. When someone is searching for a specific service in their area, lots of competitors are bound to pop up. That’s why you need to find a way to increase the chances of our business being among the first results.
With the right understanding and training in SEO, you can easily boost your business’s online presence. If you are providing products or services to a specific location, you’ll need to brush up on your local SEO keyword research skills. Luckily, you can read this blog to learn some of the best practices for local SEO keyword research.
5 Best Practices For Local SEO Keyword Research
If you want to improve your business’s SEO, check out these tips to improve your local SEO keyword research strategy.
1. Target Locations And Services And Combine As Keywords
The first thing you want to do is put together the locations your business caters to and the services or products it offers. Start by listing all the areas that can access your services or products, then list the services or products themselves. Then, you’ll want to take advantage of explicit local keywords to refine your research. In this context, explicit local keywords involve searching for a service in a specific area. One example of such a keyword combination could be “kitchen remodeling in Houston.”
2. Choose A Keyword Research Tool
Taking advantage of an SEO keyword research tool will definitely make researching local SEO keywords easier and more efficient. Many of these tools are available online, either for free or with a paid subscription. If you want to start with something free, get a Google Ads account so you can access the Google Keyword Planner. This tool will allow you to see keyword search data from Google.
3. Tailor Based On Searcher Intent
Another best practice for local SEO keyword research is to tailor the keywords and their corresponding content based on searcher intent. Intent highlights the purpose of the search in the question. Usually, these intentions are classified as informational, transactional, or navigational. If you’re using a tool that identifies intent, use that information to your advantage.
4. Use Google AutoComplete
If you need help narrowing your keyword research focus, one easy trick is to enter the main keyword into Google Search and look at the list generated by the autocomplete feature. You can cross-check the autocomplete results with a keyword research tool to refine your official local SEO keyword list. Hopefully, this trick will allow you to save time while researching keywords.
5. Learn From Competitors
Finally, if you want to find ways to improve how your company does local SEO, choose a local competitor and track what they’re doing. If this competitor is especially successful, you can glean how they are using SEO to increase traffic to their site. However, you should still make sure that your website and its content are original and unique so that you aren’t just copying your competitors verbatim.
Boost Your Local SEO With ASAP Marketing Solutions!
We hope these five best practices for local SEO keyword research will help you see growth in the future. Of course, these are just some of the many ways you can improve your local SEO keyword research strategy, but they are good starting points. After completing keyword research, you also need to stay on top of optimizing your website, increasing traffic, and maintaining a strong online presence.
If you need help boosting your business online, check out the incredible services provided by ASAP Marketing Solutions. From SEO to social media, our team will ensure that your company’s efforts bring results. Contact us today and start building your digital marketing strategy.