Proposal Overview
The team at ASAP Marketing Solutions will build a website for your new business and develop a marketing strategy that helps the site rank at the top of search engine results, enhances the user experience (UX/UI), and drives users to complete purchases via the site. The four primary services we are proposing include:
Content Marketing: Content is key in any SEO strategy. Our content writers plan to develop keyword-rich blog posts that drive traffic to your business's services. This will simultaneously increase your search engine ranking and establish you as an expert in your field.
Email Marketing: Email marketing is the perfect way to generate goodwill among your customers, share business updates, and keep your brand top-of-mind. Our content writers can develop email marketing campaigns to update customers on new services, locations, promotions, discounts, and more to drive traffic to your website.
Google My Business: Google My Business is an excellent local SEO tool. We can use GMB to drive traffic to your website, generate new leads, and maintain your business's reputation. Content writers develop keyword-rich content for services, business descriptions, and posts. Additionally, they respond to reviews within 48 hours to build rapport and trust with customers.
Search Engine Optimization (SEO): Our SEO specialists will deploy proven strategies to ensure your website ranks well in Google search results for the right users. Your site will benefit from a higher domain authority, keyword-rich content, faster page speeds, and more authoritative backlinks.
What is Included?
Our team will perform the following services for your new business's website: In-Depth Website Audit- Competitor Analysis
- Market/Industry Research
- Keyword Research
- Content Strategy/Sitemap
- Responsive Web Design
- Web Development
- Ongoing Search Engine Optimization (SEO)
- On-Page SEO
- Off-Page SEO
- Technical SEO
- Mobile SEO
- Ongoing Conversion Optimization
- Ongoing UX (User Experience) Optimization
- Ongoing PageSpeed Performance
- Ongoing Management & ROI Optimization of Paid Ad Campaigns
- Ongoing Security Optimization
- Ongoing Site Maintenance
- Ongoing Monthly Reporting
- Ongoing Collaboration/Marketing Consultation/Customer Support
Content
The content our writers can create for your site is informative, educational, and keyword-rich. They perform extensive research into your business and industry to provide content that meets clients' needs and establishes your business as an authority. Search keywords will be the main focus of the content. The writers create content around carefully-selected keywords for each page to drive traffic to your website from a variety of search engine queries. The content marketing of your site includes the following:- Keyword research
- Image compression and optimization
- Blog development
- Internal link structure
- External links
- Product descriptions
- Meta descriptions
- Service area pages
Our writers use programs to analyze the content and structure of your website. By doing so, we are able to prevent common issues that harm keyword rankings such as duplicate content and keyword cannibalization. Keyword cannibalization occurs when two or more pages rank for the same keyword. Google will then have a tougher time deciding which page to rank higher and the pages end up competing with each other.
Email Marketing
Email marketing is an effective strategy to keep customers engaged and updated on your business. Some emails will be automated, such as newsletter welcome emails and reminders for customers who filled out the contact form, and others will be part of an ongoing informational newsletter. When it comes to your new business, our team plans to develop a newsletter that updates clients on new locations, promotions, blog posts, and more. These emails are integrated into WordPress, so they work seamlessly with your site.
On top of your email campaigns, we are able to provide statistics based on how many people opened the email and how many people clicked on the links within the email. By analyzing successful campaigns, we can improve the website's conversion rate.
Pay-Per-Click Advertising (PPC)
Pay-per-click advertising involves paying a publisher to display an advertisement for a specific keyword. The only time you pay is when a user clicks on your ad. PPC ads show up at the top of Google search results and are clearly labeled as such.
When working with Google ads, you'll find they are extremely transparent and show results instantly. Unlike organic SEO, PPC ads can place your website or landing page at the very top of search results overnight. This means you can capture the attention of many new leads in just a day.
Our team can target specific keywords relevant to your website by running a PPC campaign for the business. As we run your campaign, our team will measure the data we receive, make adjustments, and integrate with other marketing channels.
PPC campaigns are a great way to place your website above your competition. When a user makes a search in Google, the first links they see are PPC ads. If users are looking for a quick solution or service, they may just click on the first link they see, especially since the ad copy can be customized to tailor to their search intent.
Search Engine Optimization (SEO)
Search Engine Optimization is the perfect avenue to grow your brand and increase your business’s online presence in the long-term. Most people use the web to find products, services, and businesses. Above all, our goal is to rank you higher than your competitors on Google’s search result pages. Your roofing business will benefit from an optimized SEO strategy from its launch. The content writers and SEO specialists have plans to drive traffic using keywords, blogs, external links, backlinks, and referring domains. SEO is an ongoing effort, and the more time we dedicate to improving the site and make it more relevant to customers, the faster your rankings will improve.
Search engine optimization involves analyzing everything from your competitors to your own pages. If your website continues to grow keywords, pages, and backlinks in a consistent manner, Google will increase your authority making it easier to rank for newer keywords.
Google My Business (GMB)
Google My Business is an important avenue for local SEO, which is key when searchers are looking for services near their location. Google prioritizes local businesses that can provide the services or products the searcher is looking for. Our team can optimize your GMB and maintain the listing over time to attract attention from customers and Google and strengthen your business's reputation online. Our team optimizes products, services, business descriptions, images, and posts as part of your local SEO. We also build trust with customers by responding to reviews within 48 hours.
Google My Business maintenance is identical to managing a social media account or website in the sense that it needs to be constantly updated and optimized. Publishing GMB posts is an easy way to show Google that this is an active business with consistent content.
One of the most important factors when it comes to GMB is the number of reviews you have. Knowing this, we can make it easier for happy customers to leave a review through email campaigns, surveys, and more.
Domain Authority
The domain authority is one of your website’s most important traits because it communicates to Google how relevant your site is to a specific industry. One of the most important domain authority factors is having credible referring domains link back to your website. The more credible the referring domain is, the higher your authority will increase. We will develop backlinks for your website to boost credibility and authority. Users rarely click on any Google search results beyond the first page. Our goal is to put you ahead of your competitors by raising your position on Google to the first page of results.
When it comes to creating an SEO strategy, the goal will always be to increase your authority. As a digital agency, we have access to tools to analyze which areas need to be improved and which keywords would be the most optimal to target.
Although most agencies focus on Google specifically, we also target keywords in Yahoo and Bing. They may not have as much traction as Google but they still provide traffic that most other agencies seem to forget.
Our Estimate
| eCommerce | Existing eCommerce Website | |
|---|---|---|
| $12,000 + Additional Features | one-time fee | |
| $250 per location | $250 per location | one-time fee |
| $350 per Service Area Map | $350 per Service Area Map | |
| $500 up to 2 emails a month | $500 up to 2 emails a month | Includes: - Welcome email, Birthday email, order notifications abondoned cart, wish list, and more |
| Enterprise | Professional | Standard |
| Onsite and Offsite SEO Up to 30 Referring Domains - Backlinks $4,150 |
Onsite and Offsite SEO Up to 20 Referring Domains - Backlinks Hosting: 2 CPU Cores 4GB RAM 80GB Storage Space 4TB Bandwidth $3,300 |
Onsite and Offsite SEO Up to 5 Referring Domains - Backlinks $2,750 |
| Budget +20% | Budget +20% | |
| Budget +20% | Budget +20% | |
| $1,500 | $1,500 | Includes Graphic Designer + 2 Hour Photoshoot |
| eCommerce | Website: $12,000 Additional Features | GMB Setup Fee: $250 per location | Additional Maps: $350 per Service Area Map | Email Marketing: $500 up to 2 emails per month Includes: - Welcome email, Birthday email, order notifications abondoned cart, wish list, and more |
|---|---|---|---|---|
| Existing eCommerce Website | Website: | GMB Setup Fee: $250 per location | Additional Maps: $350 per Service Area Map | Email Marketing: $500 up to 2 emails per month Includes: - Welcome email, Birthday email, order notifications abondoned cart, wish list, and more |
| Enterprise | Onsite and Offsite SEO | Up to 30 Referring Domains - Backlinks | $4,100 | PPC Campaign: Budget +20% | SM (FB+Instagram) Campaign: Budget +20% | SM Organic: $1,500 | |
|---|---|---|---|---|---|---|---|
| Professional | Onsite and Offsite SEO | Up to 20 Referring Domains - Backlinks | Hosting: 2 CPU Cores 4GB RAM 80GB Storage Space 4TB Bandwidth |
$3,300 | PPC Campaign: Budget +20% | SM (FB+Instagram) Campaign: Budget +20% | SM Organic: $1,500 |
| Standard | Onsite and Offsite SEO | Up to 5 Referring Domains - Backlinks | $2,750 | SM (FB+Instagram) Campaign: Budget +20% | SM Organic: Includes Graphic Designer + 2 Hour Photoshoot |
Training: As part of our estimate, we offer employees training on using the site and managing its systems.