Manufacturing marketing presents unique challenges to other industries. A majority of manufacturers develop products for other businesses, which is where those unique challenges arise. Business to business (B2B) marketing requires a different approach than many other types of businesses. With that said, the same rules for optimization and marketing still apply.
The difference comes in when those methods are executed. Let’s take content, for example. Content is essential for all businesses and types of marketing. Manufacturers need to have great content that is informative for other businesses. However, jargon needs to be removed. Complicated technologies can affect the content, but it shouldn’t sound like a robot wrote it.
With our different approaches, ASAP Marketing Solutions can assist in your manufacturing marketing strategies. We work closely with each of our clients to deliver effective strategies and a return on investment.
The Challenges of Manufacturing Marketing
There are a handful of challenges manufacturers face when it comes to marketing. Each of these challenges can be overcome with the right team and methods. One of the biggest challenges your business faces with marketing is the purchase.
Manufacturing purchases are almost always larger purchases than any other consumer purchase. For that reason, it is critical your marketing affordably, effectively, and accurately. On top of this, the sales process is much longer. Unfortunately, a manufacturing purchase is not as easy as driving down to the grocery store. Businesses will spend a longer time performing research to determine what manufacturer is right for the job.
Finally, you have to realize the complexity of manufacturing products. Most of the time, these products are unknown to the average person. It is up to the content and materials to inform the reader about every aspect of the product in layman’s terms.
Challenges are presented with every marketing campaign, but manufacturing marketing is unique. Nonetheless, ASAP Marketing Solutions is capable of overcoming the challenges rooted in the industry.
Overcoming Challenges
We believe there are obvious solutions to the aforementioned challenges. A great website, video marketing, and search engine optimization (SEO) are the three primary methods of hurdling over the challenges in manufacturing marketing.
Your website should present a clear and concise message to the visitor. What do you manufacture? How does it help my business? These are two questions you need to answer to grasp the attention of clients.
As we already said, jargon can be a serious issue in manufacturing. There is a lot to talk about when it comes to manufacturing, but you need to start simple. Tell your potential clients what you develop and how it can help them. Tell them what it will do for their business once they make the purchase. That information is more relatable than how your piece of equipment works or the technology behind its design.
Since you need a clear message, the content needs to be precise. It should also target specific keywords that researchers are typing into Google. Manufacturing purchases are researched more than other types of products, so take advantage of that process.
Your content should also answer the questions the researcher has. Whether it’s an extensive FAQ page or the content is detailed, you should be answering the questions of researchers without them having to ask. By answering questions, you can speed up the purchase process and give them more confidence in your product.
Solving Marketing Challenges
ASAP Marketing Solutions’ sole purpose is to overcome marketing challenges for each client. Manufacturing is an industry that offers challenges we know how to overcome. We’ll use trusted industry methods to develop an effective strategy for your business. We’ll simplify your business to increase sales and generate a greater online presence.