Today, it’s both easier and harder than ever to reach customers. It is easier because businesses have all the tools they need for mass communication. Forget handing out flyers on a busy street, 90% of which will get tossed in the trash. Instead, you can get on social media and create a post in ten minutes, then reach thousands (or millions!) of people across the globe.
However, just because it’s possible to reach a global audience does not mean it is easy. The modern consumer is inundated with endless media content coming from all directions. Internet pop-up ads, branded social media posts, and email advertisements are only a few of the things modern consumers are bombarded with every day. Because there is such a plethora of media messages out there, that means that people are becoming better at tuning out what they don’t want to hear. That means the email marketing or social media campaign you spent weeks planning could easily be ignored as just more annoying advertisements.
So what do you do? What’s the point of creating social media content if consumers won’t pay attention? Well, don’t lose hope. Businesses can form successful partnerships with social media influencers to reach audiences. Here is some helpful information about social media influencers and how they can help you with your marketing efforts:
What Is a Social Media Influencer?
A social media influencer is someone who creates content regularly and has gained a niche following. They are called influencers because they have an impact on the behavior of their followers. Influencers interact with their target audience on a regular basis, and their followers trust their opinions on products and services, often looking to them for recommendations. This is why companies often partner with them to promote their products in exchange for monetary benefits.
Types of Social Media Influencers
There are a variety of different social media influencers based on their number of followers. Nano influencers have between 1,000 and 10,000 followers. Micro influencers have between 10,000 and 100,000 followers. Macro influencers have 100,000 to a million followers. Then there are mega influencers, also called celebrity influencers. They have a million or more followers.
Which type of social media influencer you choose to partner with depends on your target audience. It might be tempting to shoot high and get a celebrity influencer right off the bat, but that isn’t always the way to go. More niche influencers might share your exact target audience, making working with them more worthwhile. Additionally, niche influencers usually have more sway over their followers because they are seen as trustworthy.
3 Ways Social Media Influencers Can Benefit Your Business
Now, you know what a social media influencer is. You also know how to differentiate between the different types of influencers based on their follower count. Next, you need to know how social media influencers can benefit your business.
1. Improve Your Brand’s Authority
You have to build a good reputation for your brand. How else will consumers know whether or not they can trust you? One of the best ways you can build up your brand authority is by getting positive reviews from your target audience’s peers, which is exactly what you’ll get when you ask an influencer to talk about your products. When a person in a position of influence recommends your products or services, it boosts your business’s reputation.
2. Boost SEO
Search engine optimization is a crucial part of expanding your online presence. You cannot get your digital marketing content in front of your audience without tailoring it to rank on search engines through techniques such as keyword research, internal linking, and external linking. Search engines like it when your brand or website gets mentioned online by reputable sources, especially when they link back to your content. Thus, working with influencers is a great way to expand your online presence.
3. Help Build Trust With Consumers
Having a good reputation is not always enough. Consumers’ trust is hard to earn, especially these days when it is easy to do online research and dive into reviews. Today’s buyers are skeptical, and they are wary of brands. But when you get a brand recommendation from an influencer, it can go a long way toward establishing trust with your target audience.
Get Help With Social Media Marketing Today!
Do you need help with your social media marketing strategy? It’s not easy trying to figure out how to navigate the world of digital marketing. Even the thought of reaching out to social media influencers can be daunting when you’ve never done it before. If you’re feeling overwhelmed and need assistance, our team is here to help. ASAP Marketing has a team of highly-trained professionals, industry leaders, and content creators who can assist you. Contact us today to learn more about our digital marketing strategy!