When you think of a popular form of entertainment, what pops into your head? Likely it is social media that comes to mind. It seems social media is part of almost everyone’s life now. Maybe you yourself can’t imagine living without it. Perhaps you are one of the millions of Americans who end their night scrolling through social media, then wake up in the morning to check your feed before you do anything else. Something about this form of content has the ability to resonate with people of different generations and backgrounds. No matter who you are, you are able to find a community of people who have similar interests. Whether you are interested in building connections or creating a huge following, you can find a place on social media. But today, let’s focus specifically on social media content creation. Here are five tips for creating great content!
1. Perform Research on Your Target Audience
The number one mistake most people make is diving straight into content creation. They get inspired, and they start churning out videos, posts, and other content left and right. But despite putting hours of hard work into everything, nobody seems interested. Their social media is a ghost town. There are little to no views on pages, and not a single like or dislike. Does this sound like something that has happened to you?
Back it up. You can’t just start creating posts without doing a little research. First, define who your target audience is. Are you focusing on young, hip individuals from Gen Z? Or maybe you want to reach environmentally-conscious millennials. Whoever you are aiming to entertain, make sure that you understand the type of content they like. What are they expecting from you? Do they prefer short-form or long-form videos? What subject matters are they passionate about? Do they prefer serious or funny content? Once you can answer these questions, then you can focus on content creation.
2. Stay Organized
Followers expect entertainers to be consistent with their posts and uploads. You can’t post one week, then not post another. You can’t post on Monday at the beginning of the month, then Wednesday during the middle of the month, and Thursday at the end of the month. You need to maintain a schedule. Before you start planning your content, make a calendar to ensure that you can stay on track and post consistently. By doing so, you will create trust with your target audience. Additionally, you are more likely to be productive when you stick to a content calendar.
3. Check How Your Content Is Performing
After you post your content, you can’t just walk away and forget about it. You need to go back and analyze it. How are your uploads performing? Are some doing better than others? What is the difference between your popular content and less successful content? What should you invest the most time in creating? If you never analyze your content, you will not know how to best please your target audience.
4. Get Visual
Are blogs and social media posts part of your regular content schedule? If so, you need to make sure that you are including engaging visuals in your content. A giant wall of text is not appealing without images to break it up. Make sure to have custom graphics and photos in all of your social media posts and blogs.
5. Use Hashtags Wisely
Using hashtags is an important part of getting your content to pop up in front of your audience. However, you can’t just throw a bunch of random ones into your description and hope it helps. Instead, do your research. Look for hashtags that aren’t high competition and others that are. Then use a combination of both. Do not use more than 17 hashtags in one post. Often, using fewer hashtags is your best option.
Enlist Our Help For Social Media Content Creation!
Social media content creation is not a simple process. However, it can be mastered with time, patience, and hard work. But sometimes you need a little extra help to get your content out there. If that’s the case, our digital marketing team can help. Contact us today for assistance with content creation!