Getting customers to buy your product can be difficult. Sometimes, it feels like your target audience doesn’t know you exist as profits stay low and site interactions drop. Well, it’s possible that you’re not on your target audience’s radar, but there is a solution to that: You just need a lead generation strategy to attract customers! Here are eight effective lead generation strategies:
1. Make Your Site User Friendly
If you want to draw customers down the sales funnel, you need to make it easy for them to interact with your website. Make sure you have a user-friendly, clutter-free website design that’s easy to navigate and explore. When it comes to check-out, create an option to purchase as a guest. This saves consumers from having to create an account, which is a leading cause of friction in the sales funnel. If customers have to go through the slightest inconvenience while purchasing your product, you can expect a lot of abandoned shopping carts.
2. Encourage Referrals
Peer opinions go a long way when it comes to product recommendations. Consumers are more likely to trust the referral of a friend than an advertisement. So if you want to get more leads, ask your customers to recommend your products! One of the ways you can do this is through an affiliate link. You have customers send a link where people can buy your products to their friends, then you reward the senders whenever a purchase is made on one of their links. For instance, you could send a $50 gift card each time a new customer purchases through an affiliate link.
3. Partner With a Podcaster
Podcasts are becoming an increasingly popular form of entertainment. Because of the growing popularity of podcasts, audio marketing is more common now as well. More than 50% of listeners purchase a product after hearing it advertised on their favorite podcast. If your target audience gravitates toward a specific audio content creator, see if that person will partner with your company!
4. Test Your CTAs
Call to actions (CTAs) are an important marketing tool. Compelling CTAs like “purchase now” and “buy your dream shoes today” push consumers over the edge when they’re torn between buying something or leaving your site. Your CTA can make or break a sale. That’s why you should always use A/B testing to find the perfect call to action. Rephrase your CTA two different ways, then see which compels users more through analytics.
5. Gamify Your Site
Gamification refers to applying video game concepts to real-life situations. For instance, many people create a point system for chores to make cleaning up more fun. But gamification is not only useful in improving productivity in everyday tasks. It is an effective marketing tool as well. To gamify your site, you can offer prizes for recommending a product to a certain number of friends, add a prize wheel consumers can spin for new deals, and much more! It’s important to do gamification right, so working with a digital marketing team is always the best option.
6. Leverage Video Marketing
Video marketing is engaging, interesting, and a great way to draw in leads. Many consumers prefer video marketing to other forms of advertising, especially when it comes to tutorials and educational content about your product. Luckily for you, ASAP Marketing knows how to create video marketing campaigns that consumers are sure to love!
7. Create Killer Content
Content marketing is a great lead generation strategy. Today, a lot of people do online research before purchasing a product. That means reading through blogs, watching video reviews, and browsing different company websites. Content marketing involves creating useful, informative pieces that help educate consumers. You can reference your products and their benefits in your educational content, making it a great way to increase brand awareness. You should combine content marketing with search engine optimization (SEO) for the best results. SEO techniques help rank your content higher on Google so customers can find you!
8. Use Paid Ads
Paid ads are an essential part of lead generation strategies. While they aren’t always effective on their own, they are helpful when paired with content marketing, search engine optimization, and other strategies. One of the most popular and cost-effective forms of paid advertising is pay-per-click (PPC) ads displayed on search engines. As the name implies, you only pay search engines for your ad when a lead clicks on it. A PPC campaign requires the help of an expert marketer to be effective.
Get Digital Marketing Help Today!
Lead generation is a complicated and intricate process. While attracting leads takes a lot of effort, the results are well worth it. But for many busy business owners, the thought of adding one more thing to their plate is overwhelming. That’s where the team at ASAP Marketing comes in. Our digital marketing team specializes in lead generation, content marketing, search engine optimization, and much more. Contact us today for assistance!