by | Last updated Sep 13, 2022 | Content Marketing | 0 comments

How Content Marketing is Still Changing the Game

Content marketing has been around since 1996, and many wonder if content marketing is still changing the game in the current year. Many new marketing strategies have developed over time, and as the digital marketing landscape has evolved, there are constant questions about what is currently effective. Despite the longevity of content marketing as a viable marketing strategy, it is still changing the game. Let’s go over how. 

What is Content Marketing?

If you’re unsure what content marketing is, it’s a marketing strategy that involves creating and sharing content with your target audience through various digital channels, such as websites, mobile apps, videos, and more. There are various types of content marketing, like blogs and social media, and with the digital landscape changing all the time, new methods for businesses to reach their target audience are constantly progressing. 

How Content Marketing is Still Changing the Game

Companies and businesses investing in content marketing as a marketing strategy reap the awards, which has not changed. According to Hubspot, 90% of marketers using content marketing plan to continue investing the same amount in the channel in 2022. Companies investing in content marketing don’t just see an increase in traffic and leads. They also see significant growth in customer engagement, loyalty, revenue, profitability, positive customer perception, and positive brand value. 

Content marketing is all about communicating with your customers. Companies that utilize content marketing do so to create brand awareness, build credibility and trust, and increase engagement. All of these are done with customers in mind. Transparency is the new gold standard, and content marketing is one tool marketers can use to be upfront and relatable with their audience. 

A graphic about the process of content marketing

Content marketing is still changing the game and the way we do things, but there are more emerging digital marketing strategies that are becoming just as important as content marketing. These are visual media, such as videos and images. In fact, according to Hubspot, Google’s search algorithms and trying to focus more on images, videos, podcasts, and videos. This does not mean that content marketing is no longer beneficial, however. Content marketing remains one of the single best ways to communicate your business’s brand. 

Many people may not realize it, but content marketing isn’t going away anytime soon, despite recent trends toward visual media as a marketing tool. Social media remains one of the staples for businesses to market themselves. Blogs, too, remain an excellent way for businesses to educate their customers and get their message across. Furthermore, who knows what the future holds? New technology, new demands, and new ways of thinking will continue to affect content marketing and how we use it in the future. 

Basic Steps to Start Content Marketing

If you’re looking to incorporate content marketing into your business’s marketing strategy, you can take some basic steps to begin. First, you need to identify your business’s message. Think about your brand and how you want people to view your brand. Think about what your brand represents. This needs to be what you strive to communicate in your content marketing strategy. 

Second, you need to figure out a way to reach your audience. This means determining what social media platform or digital medium you want to use that will not only be easy for you to use but easy for your customers to use as well. Third, get posting! You need to maintain your audience by creating relevant content that has your business’s message in mind. 

These are the basic steps to start content marketing, but there are more things you can do to improve your content. That’s where a marketing agency comes into play. If you’re looking for a reliable, innovative, and forward-thinking marketing agency, contact ASAP Marketing Solutions. Content marketing is still changing the game, and we utilize it in many of our marketing strategies for our various clients. Find your brand’s voice with ASAP Marketing Solutions.