It’s never been easier to create content. There is a wealth of editing software and high-tech equipment available to make engaging videos, podcasts, and other forms of digital marketing content. But you know what isn’t easy? Going viral. Going viral—which, as you probably know, means that your content gets shared across the internet rapidly and reaches a wide audience of people—isn’t a simple step-by-step process. It’s not always possible to tell why a video goes viral. Sometimes it’s luck. That being said, there are some things you can do to increase your chances of going viral. Here are six tips for you:
1. Follow People Who Create Popular Content
Sometimes, learning from others is one of the best ways to figure out content creation techniques. You can follow popular influencers and creators that you know have created viral content, then analyze their work. What qualities does their content have? What emotions are they trying to evoke with their content? What makes their content appeal to a wide variety of people? Why is this particular viral video so shareable?
Keep in mind that studying others’ techniques doesn’t mean you need to copy them. In the end, you are an artist. You have unique abilities, and you don’t need to imitate anyone else. However, there is nothing wrong with getting inspiration from other content creators.
2. Be Relevant
Keeping up with current events is a great way to come up with ideas for relatable content. When something newsworthy happens, oftentimes a massive audience will be online searching for content related to the event. That means you have the chance to jump in and give people what they’re looking for. Always make sure you are updated on what is going on in the world around you so you can create content that resonates with your audience and inspires them to share it.
3. Consider Using Video As a Platform
Video is one of the most engaging forms of content. It’s easy to consume and share, making it a popular choice among both creators and audiences. Think about how popular YouTube and TikTok have become since their creation. Who doesn’t love to watch entertaining or educational content made by creative, unique individuals?
4. Be Yourself
Audiences appreciate authenticity. When you are your real self online, people can tell, and they’re more likely to consume your content. Don’t get caught up in doing what everyone else is doing or what other creators think you should do. Just be yourself, enjoy what you’re doing, and invite your audience to join you in your crazy adventure of content creation.
5. Use Humor
Who doesn’t laugh to laugh? Laughter can cure a bad day, bring people together, and help you feel healthier. Creating something funny is a great way to up your chances of going viral on social media. Plus, your content will make you feel happy while you’re working on it if it is a humorous project.
6. Don’t Stick to One Platform
There are a lot of social media platforms out there. Each of them has its own strengths and weaknesses. Additionally, every social media platform has its own audience. To improve your chances of going viral, post multiple places to see where your content resonates. If that means sharing the same thing on Facebook, Instagram, YouTube, and TikTok, do it! Don’t be afraid to post everywhere!
Bonus Tip: Don’t Give Up
A lot of people don’t go viral the first time they try. That’s okay. If you don’t succeed the first time, keep trying. The worst thing you can do is quit before you reach your goal. Believe in yourself and know that your content will go viral one day with enough effort.
Need Help Learning How to Go Viral?
The world of social media is overwhelming. There are so many different ways to create and edit content, especially videos. If you’re feeling overwhelmed but you still want to get your brand’s content in front of a wide audience, our team can help. We offer video marketing services to businesses of all sizes. Contact us today to learn more!