Have you ever wondered if you could make additional efforts to utilize marketing? You might think that emails are becoming as outdated as handwritten letters, but that couldn’t be further from the truth. Email marketing continues to be an effective outreach tool in relation to customers and potential customers, even as social media becomes more widespread. If you think your marketing strategy could use a boost, check out how to start email marketing in this blog.
What Is Email Marketing?
Before going into how to start email marketing, let’s define what exactly email marketing is. This practice involves putting together information about or relating to a company, whether it’s a newsletter or an event announcement, and sending it out to current and potential subscribers. This strategy aims to gain more customers who will use or support your product or service. Aside from putting your company in the consciousness of current and potential users, email marketing can also be a great way to build relationships with them if you personalize the emails. Some examples of email marketing campaigns include newsletters, surveys, event promotions, registration opportunities, welcome emails, personalized outreach emails, and many more.
How To Start Email Marketing In 6 Steps
Now that you clearly understand what email marketing entails, you are ready to learn how to start email marketing. Following these steps will be sure to lead you to success.
1. Determine Your Target Audience
You can’t learn how to start email marketing without knowing your audience. Think about the product or service you are promoting. Who is it for? Why do they need this product or service? What will they gain from using this product or service? Your email marketing campaign will only be effective if you know who the campaign is for.
2. Figure Out Your Goals
Now that you know your target audience, the next step in how to start email marketing is to determine your goals. What do you hope to accomplish with this campaign? What kind of growth or change are you aiming for? What kind of response do you want from your target audience? Take time to articulate specific goals you want to achieve through this campaign so that you can achieve the desired results.
3. Find A Provider
There are many providers to choose from when it comes to utilizing email marketing. Constant Contact, MailChimp, and Campaigner are just some of the most well-known email service providers that you can use for email marketing campaigns. Depending on your goals and the nature of your business or organization, make sure to thoroughly research as many of these as you can, as some are specifically suited to certain kinds of email marketing. For example, MailChimp is considered beginner-friendly, while Campaigner is recommended for experienced marketers.
4. Compile A Mailing List
After finding the right provider for your campaign, the next part of how to start email marketing will be compiling a mailing list. If you already have a website, include an option for users to subscribe to a mailing list. Provide potential customers with a clear incentive to opt-in to an email list. You can also include offers such as a discount on a future purchase or free consultation to entice potential customers to join a mailing list. As tempting as it is to buy a mailing list, this is prohibited by many providers and won’t allow you to grow your customer base organically.
5. Plan Your Campaign
The next step in learning how to start email marketing involves planning the campaign itself. Think of what kind of email marketing strategy is most appropriate to employ based on your target audience and goals. When writing the emails, ensure the messages are compelling and engaging, as well as the template and visuals. Finally, create a timeline to determine the schedule for sending these emails. You want to avoid overwhelming your target audience but also not wait too long between each email.
6. Track Results And Adjust
This last step in learning how to start email marketing is all about keeping up with the results. Most providers will include ways you can measure how your audience responds to these emails. If you aren’t getting the results you want, use this opportunity to receive feedback to adjust and change your email marketing campaign strategy and see if it makes a difference.
Jumpstart Your Email Marketing Campaign With ASAP Marketing Solutions!
Knowing how to start email marketing should allow you to feel more confident about using this marketing strategy to grow your brand. If you are in need of additional support or want help getting started, ASAP Marketing Solutions has your back. Contact us today, and we will jumpstart your email marketing campaign!