Micro-Influencers: The New Frontier in Influencer Marketing

Micro-Influencers: The New Frontier in Influencer Marketing

If you watch videos on YouTube, you’re probably familiar with how many content creators will promote a specific product at the beginning or middle of their video. If you’re a business owner, you might find yourself envious that big names like Audible and HelloFresh can secure so many sponsorships from a wide variety of content creators and influencers.

But did you know that you don’t have to wait to become an established name or rely on hearing back from major influencers to gain an advantage in your social media marketing campaign? By reaching out to micro-influencers, you can easily secure a specific clientele that will surely use your product or service.

What are Micro-Influencers?

Before we dive in, let’s first cover this important question: What are micro-influencers? According to experts, these are content creators who are associated with a specific niche with an audience of 1,000-10,000 followers.

Why Work with Micro-Influencers?

Now that you know what defines a micro-influencer, you naturally want to know what benefits you might reap from working with them. Here are just a few:

Target Audience

The most obvious perk of promoting your brand with a micro-influencer is that you will already have an audience with a vested interest in your product or service. You can expect to see more prospective customers visit your site or maybe even invest in your business with this built-in base.

Authenticity

Working with a micro-influencer will allow you to give your brand a sense of authenticity. For example, if you have a locksmith business, a locksmith influencer promoting your business in a certain area can add credibility to your brand, making locals more likely to trust your name the next time they need a locksmith service.

Cost-Effective

While major influencers will probably charge a hefty sum for collaborations, micro-influencers are more likely to be a cost-effective investment when advertising your business. You will be more likely to spend around $500 than thousands to have this person promote your brand to their niche audience.

How To Work with Micro-Influencers

Now that you understand the major benefits of collaborating with a micro-influencer, you want to know how to make the most out of working with one. Here are some strategies and ideas to keep in mind:

Set Tangible Goals and KPIs

As soon as your collaboration begins, work together to set tangible campaign goals and KPIs (key performance indicators) so you can measure success in a meaningful way. Once you and your collaborator agree on these goals and KPIs, you will be able to get down to business.

Communication is Key

Establish concrete means for you and the micro-influencer partner you work with to clearly and consistently communicate throughout the process. No one wants to be kept out of the loop if something happens that leads to a schedule change in posting content.

Room for Creativity

When working with micro-influencers, give them room to be creative with how they promote your brand. If you want to continue these partnerships in the future, you want to be accommodating, not micro-managing. They will be more willing to let you in as a sponsor for future posts. By allowing room for creative control, you might be able to have a compelling narrative for your brand that draws more potential clients.

Track and Respond to Results

As the campaign progresses, remember to track results and respond to the outcomes by either adjusting if one strategy isn’t working or capitalizing on a successful tactic.

Boost Your Business’s Social Media with ASAP Marketing Solutions!

We hope this guide to micro-influencers has made you feel more confident about considering this possible collaboration for future marketing endeavors. Of course, you can’t set forth on this journey alone. The best way to get started is by working with a marketing agency that’s committed to ensuring your success. Luckily, ASAP Marketing Solutions is just the team for the job. Contact us today and start seeing your brand’s visibility improve.