When building your local brand presence, you want to attract nearby clients right away. You can start reaching potential customers in your area online by creating a localized landing page. For those unfamiliar, a landing page is a web page created as part of a marketing campaign that serves as an extended call-to-action to potential clients. A localized landing page is designed to generate leads from a specific area.
If, for example, you are opening a new location for your locksmith business in Houston, you can attract local clients by creating a localized landing page for your locksmith business’s location in Houston. Now that you have a grasp of what localized landing pages are, you’re probably curious about their benefits. Keep reading this blog to learn about the benefits of localized landing pages.
The Benefits of Localized Landing Pages
If you’re thinking your marketing strategy could benefit from creating localized landing pages, here are some of the perks you can expect:
1. Narrow the Competition
Having landing pages tailored for specific locations will allow you to narrow the local competition in your field. Doing this will allow you to attract customers from many parts of a city or metropolitan area. If, for instance, you’re based in Houston, you will want to create landing pages for different surrounding areas and neighborhoods like Bellaire, Pearland, Memorial, Downtown, and other places. Creating these more localized connections will be a surefire way to grow your clientele.
2. Boost Conversion Rates
Studies have shown that a business with multiple localized landing pages will see high conversion rates online. One study from 2023 shows that landing pages produce a 23% conversion rate, the highest for any kind of online signup form. Additionally, having multiple local landing pages, specifically 10-15, has been shown to lead to a 55% increased conversion rate.
3. Establish Local and Google Authority
Local and Google authority leads to increased online visibility. If someone searches for a “locksmith near me” on their phone, Google will find the user’s location and pull up relevant pages. If someone needs a locksmith in Bellaire, Google will include the landing page for your Bellaire locksmith service in the results. Some businesses will even create landing pages for specific services for certain locations.
For example, a remodeling business in Houston might cast a wider net by having pages for kitchen remodeling services in different areas. For instance, having a kitchen remodeling page for the Heights can generate more leads and clients based in that area who are looking to remodel a kitchen.
4. Increase Local Visibility
Naturally, having a polished landing page for a particular service area will increase your brand’s local visibility. As a result, the groundwork will be laid to build a loyal local customer base even as you continue expanding your operations.
5. Control Brand Messaging
Including local landing pages for your business is a great way to allow yourself to control brand messaging. You get to position your brand as being connected to where your customers live, encouraging them to want to engage more with your product or service.
6. Improve Customer Experience
Finally, with localized landing pages, you can improve the experience of your customers by including the appropriate next steps for a customer in that specific area to learn more about or book your services. Before you know it, you’ll have lots of interested clients signing up to learn more.
Our Team Creates Lead-Generating Landing Pages
With your new understanding of the benefits of having location-based landing pages, you are probably excited about creating them. However, if you want your landing pages to draw leads the moment they are published, you should book an experienced marketing service to create those pages for your business, and that’s where our team at ASAP Marketing Solutions enters the picture. Contact us today to learn how our content marketing strategies will boost engagement in no time.