The Importance of Local Link Building
Knowing how to ensure your pages rank high on Google is the name of the game when it comes to crafting a successful local SEO strategy. There are many ways to ensure your site gets the visibility it needs. A strong GMB profile, expert use of keywords, and customer interaction are just a few ways to do so, but there’s another simple method to boost your site’s SEO: local link building. If you want to know what exactly local link building entails, continue reading this guide.
What is Local Link Building?
In case you are unfamiliar with it, link building refers to incorporating links from other sites into your own website. Link building takes many forms, with adding/embedding links being the most straightforward. Sometimes, you might reach out to a website owner to ask if you may include a link to their website or if they can have a link to a page on your website. Whichever approach you take, this practice will surely make a difference in your SEO approach.
Why Link Building Matters: The Benefits
Now that you understand what it means to add links to your website, let’s take a closer look at how this practice will benefit your brand.
1. Organically Build Brand Visibility
Adding links to sites with authority can help organically boost your brand’s visibility online. In fact, the number of backlinks included on a page will determine how high Google will rank you in search results.
2. Increase Website Traffic
The more visible your web pages are on Google, the more likely you are to see an increase in website traffic. When more and more potential customers visit your website, you are more likely to start seeing business opportunities.
3. Improve Engagement and Trustworthiness
Including links to accessible, active, relevant, and reliable sites is a surefire way to build a good reputation for your brand. Potential customers will see that you care about being accurate and correct and will be more drawn to engaging with your brand and seeking out your company’s services.
Best Practices for Local Link Building
Knowing the benefits of this practice will only take your brand so far. To really make a difference, check out these best practices that will set you up for success.
1. Collect Links from Reputable Websites
When the time comes to collect links for your website, you don’t want to pull from a WikiHow page or a Reddit thread. Rather, you should look for sources with an established reputation in your industry. For example, if you’re trying to boost the visibility of your remodeling business, use sources like Angi or Spruce.
2. Use a Reliable Link-Building Tool
if you are not sure how to start collecting backlinks for your website, you can find a reliable link-building tool to make it easier. Platforms like Ahrefs and Semrush will help you find the right sites to include as website backlinks.
3. Write and Publish Blogs
Finally, the best way to boost the number of internal and external links on your website is to write and publish blogs on your company’s site. Focus on a keyword relevant to your industry and write 1-2 blog posts about that topic, ending with a call to action for readers to ask about, and even book, your services. It will also make a difference in organically bringing lots of traffic, meaning more prospective clients.
Sharpen Your SEO Strategy With ASAP Marketing Solutions!
Local link building is just one of the many pieces that make up a comprehensive, effective SEO strategy. If the thought of putting together an SEO approach on your own sounds overwhelming, we have good news. Our team at ASAP Marketing Solutions has the experience and resources to help you craft the right strategy for SEO to organically drive traffic to your website and boost your brand. Start seeing leads grow by contacting us today.