by | Dec 15, 2022 | Digital Marketing | 0 comments

What Is a Marketing Agency?

We live in a capitalist society. That means there are businesses popping up everywhere all of the time. Small, big, or medium, more businesses join the ranks of industries every day, and they all have the same two goals: generate leads and make money. Can you see the problem? Every company has the same goal, and many of them are targeting the same people. That creates a tremendous amount of competition. And consumers are not easily swayed, not even by the fanciest marketing tactics. They are used to being assailed by advertisements online and on the street, and they are quick to tune businesses out and slow to convert. 

As a business owner, you’re probably wondering how you cut through all of the competition and get your target audience to listen to you. Well, the solution is a marketing agency. Working with a marketing agency can help you develop data-driven strategies that boost conversion, website engagement, and more! But what is a marketing agency? What do marketing agencies do? How much do marketing agencies charge? Get the answers to all your burning questions about marketing agencies in our blog! 

First, What Is a Marketing Agency, and What Do Marketing Agencies Do? 

A marketing agency is made up of a team of experts who specialize in helping businesses generate leads and boost sales. These agencies use data-driven solutions to enhance your connection with your target audience and create content that will appeal to them. Some of the many services a marketing agency offers include: 

  • Content creation 
  • Search engine optimization (SEO)
  • Lead generation 
  • Social media assistance
  • Website development
  • Graphic design 
  • Pay-per-click advertising help 
  • And much more! 

There are many different subsets of marketing. Content marketing, email marketing, social media marketing, and search engine marketing are some examples. Some agencies specialize in specific subsets of marketing. Others do it all. 

Four marketers gather around a white board and think of the best way to answer the question, "What is a marketing agency?"

How Much Do Marketing Agencies Charge? 

Typically, you can expect to pay about $2,500 or more for six to 12 months. This is for a basic package. The more services you add, the more you will pay. So if you want assistance with your social media, as well as your website and pay-per-click advertising, you’re naturally going to end up investing more. 

Is Working With a Marketing Agency Worth It? 

That is an excellent question. After all, running a business is expensive. You wouldn’t spend money unnecessarily. You want to know that the money you invest in a marketing agency is going to yield results. 

Well, the good news is that working with a marketing agency is worth it. When you choose to bring in a marketing agency, you get access to a full team of experts and a wide range of resources without the risk and commitment that comes with hiring internally. Working with an external agency is more cost-effective than hiring an in-house marketing team. After all, you are paying a monthly or yearly fee rather than a whole batch of salaries. Plus, it is easier to break off a relationship with a marketing agency rather than let go of a whole slew of workers if you decide things aren’t working out. 

As long as you choose a reputable marketing agency, you are likely to have a positive experience and reap many benefits. Just make sure to do your research and choose a company with a good track record. 

We Can Help With Your Marketing Needs! 

We hope we have been able to offer satisfactory answers to questions like, “What is a marketing agency? “How much do marketing agencies charge?” and “Is working with a marketing agency worth it?” You should feel comfortable making the informed decision to hire a professional. If you are ready to gain access to a team of experts, contact the team at ASAP Marketing Solutions for assistance!