by | Last updated Dec 15, 2022 | Digital Marketing | 0 comments

What Is Affiliate Marketing?

Everyone is looking for a quick way to earn a dollar, especially as inflation rises and everything increases in price, including daily necessities like groceries and hygiene products. When people think about making easy money, a lot of people turn to affiliate marketing. In today’s internet culture, it seems everywhere you turn, you’re hearing about how affiliate marketing can help you earn an income for a low amount of effort. But is that too good to be true? Is affiliate marketing actually a viable way to make a living? And what is affiliate marketing, anyway?  Get answers to these questions and many more in our guide! 

So What Is Affiliate Marketing, Exactly? 

Affiliate marketing involves making money by advertising a company’s products or services. This basically means that you take over the digital marketing for your clients, promoting them in blogs, videos, and social media posts. You include links to products or services in your affiliate marketing content. Then you earn money when a potential customer clicks on the links. You may also receive a commission from a sale when a consumer purchases something using your link. 

That means that you can earn money even when you’re off the clock and not creating content. People could be purchasing products through your links while you shower, sleep, or go about your daily exercise routine. Who doesn’t want to get paid while just living life? It’s no wonder so many people online are preaching about the amazing benefits of affiliate marketing! 

Is Affiliate Marketing Legit? 

You might be suspicious at this point. Likely, affiliate marketing still sounds too good to be true. After all, in what world can you make money while you sleep? Well, you can stop being suspicious. Affiliate marketing is completely legit. It is a legal and viable way to make money. This industry is continuing to grow and become successful. 80% of brands have created affiliate programs, and they are just waiting to partner with content creators. Now is a great time to become an affiliate marketer. 

How to Start Affiliate Marketing

After reading the above information, perhaps you’re jumping at the opportunity to get on board with affiliate marketing. We don’t blame you. Many people are able to turn affiliate marketing into viable careers after expending enough time and effort. Here are five tips to get started with affiliate marketing: 

A man uses a search engine to discover the answer to the question, "What is affiliate marketing?"

1. Choose Your Marketing Niche

First, you need to know who your target audience is. After all, you can’t create content if you don’t know who you’re writing for. So before you go searching for affiliate marketing partners, find a niche you’re interested in (beauty, fitness, crafting), then do your research. You need to become an expert in whatever niche you’ve chosen and create a lot of content around it, so choose something that you are truly passionate about. 

Note that you do not have to choose a large niche. There are plenty of small communities out there searching for content as well. In fact, choosing a micro-niche is easier because you will have to work less hard to be heard among the millions of other voices online. 

2. Establish Trust With Your Followers

The internet is full of scammers, and people are aware of that. Thus, consumers are naturally suspicious of advertisers and influencers. Modern shoppers often do a lot of price comparisons and research before deciding to shop with a brand. You can’t expect them to trust you unless you give them a good reason. So prove that you are reliable. Be genuine. Always be 100% honest in all of your reviews and recommendations. Build relationships with your audience, earning their trust with hard work and integrity. The trust of your target audience is key when you rely on them to click on links and help you earn a passive income. 

3. Bring Value With Your Content

Usually, people view content because they want information. When your content answers their questions, helps them grow in knowledge, and entertains them, you are bringing value to them. As long as you bring value with your content, your followers will keep following and trusting you. So when you are going through the content creation process, always make the main goal value.

4. Let Data Guide You

Affiliate marketing is not about guesswork. In fact, no type of marketing is about guesswork. The best marketers know that data and facts are their best friends. If you want to know what’s working and what isn’t on your website, don’t “go with your gut.” Instead, use analytical tools to comb through your website. Pay attention to which type of content does the best and which doesn’t resonate with your followers based on bounce rate and engagement. Additionally, use data to help you boost the search engine optimization (SEO) of your website. 

5. Build a Community

Focusing on SEO and analytics to draw more traffic to your website is fine. In fact, all sites should have at least a basic SEO strategy. However, your main focus should be on building a community around your content. Foster relationships with your followers. Encourage them to comment on your posts and interact with one another. Create an email subscription option to keep in touch. Building a loyal, close-knit community ensures you will have repeat visitors to your website. 

We Can Help With Affiliate Marketing! 

We hope we have been able to answer your burning questions about affiliate marketing. “What is affiliate marketing?” and “Is affiliate marketing legit?” are both common questions asked about the subject, and it was our goal to help satisfy the curiosity of those interested in the industry. If you still feel unsure about developing your website, crafting an SEO strategy, and interacting with followers, that’s okay too. Reach out to our team today for assistance with affiliate marketing!