You may ask yourself, “what is graphic design,” and have some idea, but many are unaware of its importance in marketing. Graphic design is an art form, but there is a level of science behind the field of study. Generally speaking, graphic design is the process of communicating through graphic elements that are also aesthetically pleasing. Graphic design is critical when it comes to marketing because businesses want to attract consumers with the right graphics and messages. If just one element is off, then it could tarnish the entire message or scare consumers away. For that reason, graphic designers have to consider a wide range of features that many businesses might skim over.
What Do Graphic Designers…design?Graphic designers create a variety of graphics for several different mediums. Everywhere you look, you can see evidence of graphic designers at work. There are many types of graphic designers too. Some specialize in product packaging, while others restrict themselves to an entirely digital medium such as websites and phone apps. Regardless of the medium, the overall reach of graphic designers immense. Below are just a few examples of what graphic designers can dip their toe into:
- user interfaces
- mobile applications
- video game menus
- newspaper columns
- movie posters
- terms of service agreements
- magazine covers
- road signs
Considerations When Designing GraphicsDesigners have a lot to consider when it comes to creating graphics. As we have already stated, the medium will determine what exactly goes into the design. Below, you can find a list of elements graphic designers consider when approaching a project.
- Typography: The style of the text or written language that is being presented to the reader. Typography requires consideration of line spacing, letter-spacing, typefaces, sizes, and fonts.
- Iconography: Visual symbols or images used to represent a specific image. The National Park Service uses a symbol library to represent a specific message, such as a cross for first-aid or a capital P for parking.
- Illustration: Development of a visual concept that represents a text, action, or concept. Think of illustration as in a child’s book; the images are created after the text to create a visual element that helps the reader understand the story.