Calling all business owners! Are you wondering, “Why work with a marketing agency? What’s so great about those, anyway? We’re here to answer those questions and hopefully help you save time and money because of our explanations. While there is a whole multitude of reasons it’s beneficial to work with a marketing agency, we’ve chosen five to share with you today. The top five reasons you should work with a marketing agency are:
Access to Multiple Experts
You could hire a full in-house team. That means you’ll have to go through the hassle of hiring each person individually, then, potentially, deal with turnover. You’ll have access to multiple experts once you hire a team, but it will take a lot of time and effort to get there. On the other hand, you could hire a marketing agency and get access to multiple experts like SEO specialists and content writers without the extra hassle. After all, hiring can be a nightmare. Why go through it if there is an easier solution?
Potentially Cheaper Than Hiring In-House
Now, we’re not saying that hiring a marketing agency is cheap. It’s not. Hiring an agency is a long-term investment. In fact, many agencies charge about $300 per hour or more. However, consider the costs of hiring a complete in-house marketing team. A content marketing team alone consists of at least seven members: the content manager and strategist, an SEO expert, a writer, a social media specialist, a graphic designer, and a videographer. That means you’d be paying seven people a fair salary. However, if you’re working with a marketing agency on an as-needed basis, you may end up paying less. This is not always the case, but it often is.
Lower Commitment Requirements
If you hire an in-house content team, it would be unfair to change your mind after a month and say, “Never mind, you’re all fired.” Technically, you can fire people for no reason. It’s not illegal. But it’s not ethical or practical either, especially after going through the hiring process. When you work with a marketing agency, you can choose to break off your relationship much easier if their services become a burden on your budget or things aren’t working out.
Less Stress For You and Your Team
Running a business is hard. In America, burnout is a constant problem. You and your team are probably already swamped with a ton of work, which is why you’re wondering, “Why work with a marketing agency?” in the first place. Going through the hiring process is just another stressor on your and your HR department’s shoulders.
Chance For New Perspectives
Sometimes, a business’s team can fall victim to group think. After spending a lot of time together, it’s easy to start thinking alike. While this may seem harmless, group think does lower the chances of innovating and adapting in the digital marketing world. You need some imagination and diversity in thought to do those things. Hiring a marketing agency is a great way to get fresh perspectives and increase the creativity of your campaigns. Don’t underestimate the importance of creativity in the marketing world. There is a lot of content out there the world is consuming, so you’re competing for their attention with a lot of other companies. Creativity is the best way to keep up with the competition and get in front of your target audience.
ASAP Marketing Solutions Can Help You!
We hope we’ve answered the question, “Why work with a marketing agency?” There are so many benefits to reap from choosing to outsource your marketing strategy needs! If you need help with SEO, email campaigns, and many other services, ASAP Marketing Solutions is here for you. No need to struggle through finding an in-house team. Contact us today!