Creating a Local SEO Checklist

Creating a Local SEO Checklist

Local SEO is an essential part of every marketing strategy. The best way to ensure it is taken advantage of is to devise a local SEO checklist so you can launch a successful marketing campaign for your company and/or brand. Get started by having these items on your local SEO checklist:

1. Title and Meta Description

The most essential items that should go at the top of every local SEO checklist are having a title and a description. While the title is self-explanatory, the meta description refers to the small text displayed beneath the title when looking at search results. Remember to include your main keyword or phrase in the meta description.

2. Create and Maintain a Google Business Profile

Google has been the go-to search engine worldwide since its debut and has now expanded into a platform that can boost the presence of your business. For this reason, you want to create and maintain a Google Business Profile (GBP). Creating one is free and straightforward. What’s crucial is maintaining it so it remains optimized and boosts your company’s local presence. Keeping your GBP afloat involves uploading new photos, adding more business information, answering questions, and making posts.

3. Publish Individual Service and Location Pages

To draw more engagement from potential clients, you want to publish individual pages for each service your business offers. For example, if you run a garage door repair business, you will want a different page for the different repairs and services you provide. It will also allow you to take advantage of keywords to boost the frequency at which your page will appear in search results on Google.

It’s also worth going an additional step and adding pages for specific locations for which your services are provided. These service area pages will allow you to boost your presence and availability in specific areas so that residents in those locations will know that they can rely on your company to provide any necessary services they require.

4. Encourage Customers to Leave Reviews

Another item for your local SEO checklist that will surely drive engagement is to encourage every customer to leave a review after patronizing your services. Most studies show that a majority of people searching for some sort of local service online will seek out reviews first, so you want to solidify your reputation with as many four and five-star reviews as possible from genuine customers. In fact, you want to ensure that recent, positive reviews are front and center, as they will show that your business continues to be consistently reliable.

5. Build a Social Media Presence

A strong social media presence is the ultimate guarantee that you will receive clients in this day and age. Facebook, Instagram, YouTube, Twitter, and TikTok are great platforms to use to spread the word about your services. You can also connect your GBP to your social media profiles to increase your presence and boost local SEO.

6. Keyword Research

Your SEO plan is incomplete without keyword research. Choosing the right keywords for your content will unlock different routes to reach potential customers and grow your clientele. There are many keyword research tools that you can either pay for or use for free to help you get started. Knowing what people are looking for in relation to your industry will absolutely boost your online presence.

7. Q&A Sections

Q&A sections on your GBP and pages on your website will also bolster engagement. It will give customers a clear picture of the services you provide and what they can expect when they reach out to you. It will also allow you to address potentially common questions on the spot, so you don’t have to worry about an influx of questions on your GBP to answer individually.

local seo checklist item q&a

We Will Help You Complete Your Local SEO Checklist!

Now that you have the basic items for your local SEO checklist, you are ready to start making a complete marketing plan for your company. Of course, it never hurts to receive a boost from the experts. Luckily, our ASAP Marketing Solutions team is here to help you complete every item on your checklist and even go above and beyond. Contact us today and start experiencing growth in customer engagement.