The Differences Between Local and National SEO
Modern marketing and publicity run on well-planned and executed SEO. Knowing how to boost your website’s visibility on Google makes a huge difference in profits and growing your client base. However, the SEO strategy implemented for a fast food franchise won’t’ look the same as that for a Mom-and-Pop shop. That’s why it’s important to know the differences between local and national SEO practices.
Local and National SEO: What’s the Difference?
As implied by the names, local SEO is tailored for brands and businesses that cater to one or more cities and surrounding areas. National SEO is best implemented for brands and businesses that operate all over the country, like movie theater chains or fashion brands. Global SEO is used for brands like Apple and Microsoft. Now that you have a basic understanding of local and national SEO, let’s take a look at when to use them and some tips for successful strategies.
When To Use Local SEO
A local SEO strategy should be implemented when you have an audience that is limited to a specific location and if your business has a physical location. This strategy is also preferable if you want your business to show up when someone searches for a specific service in the location(s) you serve.
If, for example, you run a remodeling business in Houston, you will want your business to appear in the results the next time someone searches “remodeling service in Houston.” Local SEO also involves giving attention to Google My Business (GMB) profiles and keeping them up-to-date.
One major local SEO practice that isn’t typically present for national SEO is directly building customer and client relationships. Because you have more direct interaction with your customers, you can encourage them to leave a positive review. This allows local business owners to have a direct impact on their reputation online and offline.
When To Use National SEO
Unlike local, national SEO strategies can be executed regardless of whether or not there is a physical location for your brand or business. This approach also makes sense if your products or services don’t require proximity to a physical location to access.
Instead of using a location-centric framework, your national SEO plan should hone in on matters that are broad and specific to your brand or business’s industry. Where content creation is concerned, you want to build authority on topics related to your field. This includes using backlinks from reliable and reputable websites that will, in turn, boost trust in your brand.
While local SEO relies on building ties with local communities, national SEO is built on boosting visibility and authority through marketing campaigns and casting a wide net of audience engagement. If you work in eCommerce, for instance, you want to build a national SEO strategy that will allow you to start seeing orders come in from all kinds of places.
How Local and National SEO Overlap
For all their differences, there are a few factors that local and national SEO strategies have in common. For starters, both rely on organic traffic to build an online presence. Additionally, they also focus on building a positive user experience in order to gain leads. It’s actually not unheard of to combine elements from both when building an SEO strategy, so don’t be afraid to mix things up to draw more leads.
Refine Your SEO Strategy with Our ASAP Marketing Team!
Are you not sure whether you should take a local or national approach to your SEO strategy? Do you feel like your approach to SEO is missing something? With our experts at ASAP Marketing Solutions, you can start seeing your business grow in real-time with our tried and true marketing practices. Contact us today and reap the benefits of a more substantial online presence.